SM Sistēmas
Web design
Context
The CEO of “SM Sistēmas” approached me with a request to develop his company’s website, essentially serving as a digital business card highlighting the metal structures installed by “SM Sistēmas.”
OBJECTIVE
The objective was to showcase the company’s benefits and completed projects within a dedicated section. During the website development phase, the CEO expressed a spontaneous desire for their existing logo to be gold and underlined with two stripes in green and red. This impromptu request led to a transformation, turning the initially subdued violet tones of the website into vibrant shades of blue and purple.
OUTCOME
Arguably the most challenging aspect of this project was integrating the gold logo with colored highlights into the website’s originally muted violet design after it was already approved and developed. My initial response to this seemingly minor request was, “No, no, and no again.” However, the client sounded so possessed by the idea, I figured there was no convincing him otherwise but to show how impractical it would look. After sending a few examples via email, we got on a call, and to my horror, he exclaimed with joy, “Fantastic! That’s exactly what I’ve wanted all this time, and everyone else before you always turned this idea down! You too can see how great it looks, right?” I did not have the heart to ruin his genuine happiness. Consequently, I sought and found a color solution that allowed the gold logo to shine appropriately. As a result, the website adopted much brighter tones with small accents that complemented the colors used in the logo.
