PB Telpa

ViSUAL IDENTITY, WEB DESIGN

Context

“PB Telpa” paintball and laser tag park in Zaķusala stands as a unique recreational destination in Latvia. I created a proposal for a cohesive visual identity for the client, encompassing a contemporary logo and a redesigned layout for the website’s homepage.

OBJECTIVE

Through multiple consultations with the client, we established clear goals. The primary objective was to highlight the diverse recreational activities available in the paintball and laser tag park. Additionally, we aimed to craft a visual identity that incorporated military-style elements seamlessly with the concept of outdoor leisure.

OUTCOME

The outcome was a versatile logo suitable for various applications, from office supplies to park equipment and digital platforms. The logo’s adaptability allows for modifications, enabling its use as a symbol for different military ranks. The website’s design predominantly features light tones with vibrant accents, drawing inspiration from grunge and constructivism, providing a backdrop for the photos of the park.

CREDIT

Special thanks to Mārtiņš Strazdiņš for his exceptional photography.